Archive for February, 2010

Hit Your Sales Refresh Button

Thursday, February 25th, 2010

The Bureau of Labor Statistics again reported a significant increase in temporary workers for the month of January – 52,000 jobs added. This is significant for a number of reasons.

First, it confirms that temporary staffing is certainly taking hold and progress is being made by staffing firms in temporary placements with their clients. For the third straight month now, temporary employment has risen in the 50,000 range each month.

Since a low point in the summer of 2009, BLS reports that nearly 250,000 new temporary jobs have been added. More importantly, 150,000 of those were in the last three months. This is great news for the staffing industry.

Although most of you have not reported a “dramatic” increase in business, most of you have noted that business is picking up.

Unemployment also ticked down in January to 9.7% from 10% in December. Even though most economists expect unemployment to remain at around 10% for a while, we can still take that as a step in the right direction.

After a long draught, we can safely say that the staffing industry is making a come-back. Will it be as fast as everyone wants it to be? Well, that depends on what we are willing to contribute to it most likely.

I was speaking with a good friend of mine in staffing who is a tenured and very talented blended desk recruiter and staffing sales person. She and I were discussing the concept of getting bogged down with the notion that business is still tight and holding back a little in our sales efforts due to our own pre-conceived notions of what that next call will bring.

We came to the conclusion that it’s time to “hit the sales refresh button” and pick up the phone again.

We joked that she would stand up, turn around a few times, do a few jumping jacks and then hit the sales refresh button. As silly as that sounds, it may be just what we all need to do to really jump start our own sales efforts again.

Time to call that client that you just called 2 weeks ago and re-visit your proposal.

Things change quickly in our business. If things can change for the worse, they can absolutely change for the better.

It’s time to hit the sales refresh button.

Perrin Peacock
ppeacock@openreq.com
http://www.openreq.com
http://www.recruiter-talk.com

“I don’t do Splits!” … A sign of success or, old-school thinking???

Tuesday, February 2nd, 2010

“I don’t do Splits!” … A sign of success or, old-school thinking???

Most recruiters I know, and that majority happens to work for agencies, have a long standing stigma against the idea of “splits”. The split seems to carry with it the idea of concession. Concession of control, ability, success, status, revenue, etc… These are all very valid points given the very simple fact that, when you engage in a split placement, you lose half of your revenue. A recruiters best case scenario is to bring in their own business, fill it themselves and take whatever cut they are entitled to based off of 100% of the revenue generated…we all know this. So, before you scoff at these next two sentences, read through the bullets and, if you don’t agree, I challenge you to reply with a compelling argument.

While I agree that splits can hurt in one scenario, the fact of the matter is this; if you work a split-fee network the right way, you can greatly increase your revenue with very little extra effort. Closing the door on splits is a short sighted, revenue impeding, old-school way of thinking.

How to work a split-fee network

1) Use a split-fee network to market and place your “leftover” candidates.

This is the single most glaring reason to partake in splits. For some recruiters it will be the ONLY reason. Every recruiter who says “I don’t do splits” cannot be thinking of this application when they make that statement. Why wouldn’t you??? Even the best, most efficient, niche oriented recruiters create a tremendous amount of “waste”. It’s just the nature of the beast. You recruit for a job, fill it with one person and can have dozens of great candidates leftover. There are always more “leftover” candidates than any recruiter can place. Most of the time those candidates fade into the recruiting abyss. Since you have done all the work, get those profiles posted to a split-fee network so recruiters from across the country can review them. Someone, somewhere is going to place a candidate you have sourced…with, or without you. Why not toss a bunch of lines in the water with bait you’ve already cut and let someone else come along and do some work for you? It is a great way to see some residual value out of candidates you would otherwise toss in the “I’ll get back to someday” file.

2) Don’t rely on splits for you core placement activity!

First and foremost, you should try and make you own placements and keep 100% of revenue generated. Some of you will never use a split-fee situation for any placements. Good for you…seriously! Now, if you’re a small shop or a one person operation, this may be a great way to satisfy your placement activity.

3) Use a split-fee network if an established client comes to you with a req you typically wouldn’t work!

Plenty of times during my recruiting (IT specific) I would have clients come to me with reqs outside of IT. Two things would happen here: either I would respectfully decline…or, I would spend time spinning my wheels trying to generate candidates for a space I was not familiar with. Both cases we not particularly beneficial to revenue production. Working with a split-fee network can allow you to effectively leverage other people’s specialties to drive delivery. It’s a winning situation.

4) Use a split-fee network if you are bringing in more business that your recruiting team can handle!

If you don’t have the working capital to support additional headcount split networks are a great way to get supplemental, scalable recruiting force for your company. As need ebb and flow you can engage recruiters via splits to help satisfy your requirements list. Once you are ready to bring on a new person, scale back your use of splits. Do the math though. Figure out what an internal recruiter will cost you after salary, payroll tax, commission, benefits, time, etc…. you might be paying more than 50% of each fee that internal hire is responsible for!

5) Use a split-fee network if you have no sales function

No sales force? Just want to recruit? Jump on a split-network and start building relationships with the recruiters who are positing jobs. These are recruiters who are looking for recruiter help! The split-fee network has now become your sales force. Foster a few good relationships and your off to the races.

Shake the stigma – drive revenue!

www.FeeTrader.com